Why we must enjoy our work to be great at it
Create content for your customers, not yourself
Pace, Joy, and Gratitude
Marketing that works even if it doesn’t
A better way to make marketing
The better way to measure progress
How to deal with aggressive competitors
Are we optimizing for the wrong clients?
Why aggressive outreach is unsustainable
Why we need to do more than get noticed
Why we can’t follow the leader
Why we need a strategy before we can act