About

Kelford Labs is written by Joel Kelly of Kelford Inc.

It’s for entrepreneurs who want focused direction for their marketing, so they can better demonstrate their unique value to their very best customers.

How? Daily and weekly newsletters that combine history, philosophy, and technology into short and pithy insights you can apply right away, and for the long-term.

If you’re feeling stuck, frustrated, or plain annoyed with what marketing seems to require (or what everyone says you’re supposed to do), subscribe to Kelford Labs.

It’ll help you define, deliver, and demonstrate your value to the people who want it most.

Every single day.

What Readers Say

“My new go-to strategy piece.” — Entrepreneur and Senior Strategy Advisor

“Simply brilliant, brilliantly simple.” — Entrepreneur and Software Developer

“It was awesome, thank you so much!” — Entrepreneur and Luxury Designer

“Brilliantly written!” — Entrepreneur and Creative Director

“I've been really enjoying your posts. Thanks for writing them.” — Entrepreneur and Fortune 100 Advisor

“100% Great lessons here!” — Entrepreneur and Agency Executive

“Joel has a sharp mind and a good heart.” — Entrepreneur and Chief Brand Officer

Daily Labs

Start every day strategically.
Quick, 1-minute reads to clear the tactical clutter and set your entrepreneurial mind on strategy, every weekday.

Weekly Labs

High-leverage tools to lighten the strategic load.
Practical marketing frameworks for hands-on entrepreneurs, once a week.

Kelford Labs is the publishing side of Kelford Inc. Partners Joel Kelly and Leah Sanford write about and experiment with the art and science of marketing—which is simply demonstrating value at a distance.

By signing up to receive our weekly (or daily!) newsletter, you’ll get access to original content, useful exercises, and fresh approaches to marketing challenges—complex and commonplace.

Signing up is free, and we invite you to share this newsletter and these resources with your colleagues, contacts, and friends.