What is The Strategy You Want?

Weekly strategy insights to make your marketing easier, more effective, and more fun.

Who should read this?

The Strategy You Want is for business owners and leaders who want to run a successful, profitable business—with more effective marketing—so they can have more freedom and control in their lives.

Do you feel like there isn’t enough time in the day to work on your marketing? Is every marketing decision is stressful? Then this newsletter is for you.

Why are you writing this?

I’m a small business owner. I know the weight of responsibility and the ever-present stress that comes with making business and marketing decisions.

But I also know that having a strong, carefully considered marketing strategy can make it so much easier. That it can give you confidence, direction, and a renewed excitement in your business.

The Strategy You Want will help you make better decisions about your marketing, it will give you the tools to figure out what you really want, and it will show you a clearer path to marketing success.

About Me

Hi, I’m Joel Kelly.

I am a life-long marketer and strategy enthusiast. I've been a senior leader in creative agencies, a content marketing director, a SaaS product marketer, and a PR and crisis consultant.

My mission is to help business owners get what they want through careful, deliberate strategy. This newsletter is one way I’m hoping to do that.

I’ve applied these lessons to my own company, The Family Knife. A boutique strategy firm helping business owners create more profit and gain more freedom in their lives. I’d love to help you do the same.

Subscribe below for weekly strategic insights.

If you'd like to work with me on your business, you can visit my strategy firm's website at TheFamilyKnife.com or contact me directly at joel@familyknife.com.