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Kelford Labs Daily: Focused Marketing Advice
Some ideas don’t mix.
Kelford Labs Daily: Demonstrating Value at a Distance
Kelford Labs Weekly: Everyone has the same bright idea
Kelford Labs Daily: Business Camouflage
Kelford Labs Daily: The value of less
Kelford Labs Daily: Some of everything or all of nothing
Kelford Labs Daily: Grow your business, not your operation
model
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
The Marketer’s Law
The Marketer’s Fallacy
Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response
Model: Building a Fun Future with AI
ZERO Plan Part 4: The Final Framework
Zero Plan Part 3: Mitigating Major Risks
commentary
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Weekly — Focus on the choice before the voice
Kelford Labs Weekly: What DON’T you do?
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
Kelford Labs Weekly: Deceptively simple marketing
The meaning of marketing fun
Commentary: Bring the future lovingly into being
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
Kelford Labs Weekly: Video — Defining your value(s)
Video: The ZERO Plan
Video: New Tech, Old Marketing
Video: Efficient Persister Walkthrough
Video: Marketing Rangefinder Exercise
framework
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Kelford Labs Weekly: Creative Writing for Complex Businesses
Kelford Labs Weekly: Specific, Clear, and Focused Value
Kelford Labs Weekly: Wordless Marketing
Kelford Labs Weekly: Stopping Confidently
Kelford Labs Weekly: It's time to update the homepage
daily
More
Kelford Labs Daily: Focused Marketing Advice
Kelford Labs Daily: Demonstrating Value at a Distance
Kelford Labs Daily: Business Camouflage
Kelford Labs Daily: The value of less
Kelford Labs Daily: Some of everything or all of nothing