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Kelford Labs Daily: A reason to be nosy
Understanding your ideal clients.
Kelford Labs Weekly: Heartbreaking Compliments
Kelford Labs Daily: What’s your service mosaic?
Kelford Labs Daily: Prompting the model
Kelford Labs Daily: Understand, then articulate
Kelford Labs Daily: The buffet problem
Kelford Labs Daily: They will make a choice
model
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
The Marketer’s Law
The Marketer’s Fallacy
Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response
Model: Building a Fun Future with AI
ZERO Plan Part 4: The Final Framework
Zero Plan Part 3: Mitigating Major Risks
commentary
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
Kelford Labs Weekly: Deceptively simple marketing
The meaning of marketing fun
Commentary: Bring the future lovingly into being
Commentary: “1,000 Reasons I’m So Great”
Commentary: Success fades into view
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
Kelford Labs Weekly: Video — Defining your value(s)
Video: The ZERO Plan
Video: New Tech, Old Marketing
Video: Efficient Persister Walkthrough
Video: Marketing Rangefinder Exercise
framework
More
Kelford Labs Weekly: Wordless Marketing
Kelford Labs Weekly: Stopping Confidently
Kelford Labs Weekly: It's time to update the homepage
Kelford Labs Weekly: Value Writing Follow-Along
Kelford Labs: “Automatic Insight”— Transforming Ideas into Outputs with Custom GPTs and Poe
daily
More
Kelford Labs Daily: A reason to be nosy
Kelford Labs Daily: What’s your service mosaic?
Kelford Labs Daily: Prompting the model
Kelford Labs Daily: Understand, then articulate
Kelford Labs Daily: The buffet problem